Social Media

Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue.

Half of all adults in the US use social media. The largest, FaceBook, has over 149 million active users in the US alone, with over 70% logging in daily. Worldwide, Facebook has 700 million users. Newcomer Twitter has 200 million users worldwide with 13% of Americans using Twitter.

We all know social media is popular. Half of us have used some sort of social media in the past. For individuals, social media is easy. You catch up with friends, family and colleagues and maybe follow a special interest group or star. The real challenge is to learn how to use it as a business.

On Small Business Marketing 101, we’ll provide an overview and updates on social media as it pertains to business as well as tips for small business social media strategies.