Marketing Blog

The latest news and tips on marketing and promotion strategies.

Branding Strategies: Increase Customer Awareness and Loyalty

By Eva Medcroft | Mar 3, 2017

When talking about a brand, most people think “logo.” At best they may think letterhead, business cards and other stationary items. Few know that “brand” refers to how a person feels about your company based on their experience through interactions with your company, its employees, its products and its services.  Marketing 101: Key Functions of Your Brand…

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Quick & Easy Social Media for Your Busy Small Business

By Eva Medcroft | Apr 29, 2015

How to Manage Your Social Media Marketing in Less Than 10 Minutes A Day “I just don’t have time to tweet!”  or “I don’t want to start another project I can’t complete” Those are probably the most common complaints I hear from small business clients. And, to be honest, I often feel that way myself. As…

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